Technological superiority in individual banking services:
It provides for one-to-one communication
It makes it possible to communicate directly with bank customer individuals or companies using electronic mail and interactive pages. It is much more faultless, faster, trackable and economical than the conventional post services. Opportunity of communicating using the criteria like occupation, age, sector, gender and physical region, which are acquired by means of Internet subscription.
Personalization can let customers to feel themselves important
Providing customized banking information on pages of Internet branch, e. g. usage rate of Internet branch, payment dates of credit cards, if exists, special stocking exchange rates etc. for every single user.
Opportunity of using the Internet branch in different languages.
Opportunity of customizing the screen layout.
These type of technically simple personalization have an important effect on people's satisfaction.
That is also one of the reasons why Windows operating system has been accepted by people so quickly.
It provides for new banking instruments
Internet banking should not be considered as only the transport of conventional banking instruments on the Internet platform. There is no doubt that rapidly growing Internet usage and electronic commerce in the world will soon influence also Turkey. These new business methods will produce new payment, loaning and investment forms. Although the number of Internet users in Turkey is still too few, there are intensions to realize electronic commerce and only one bank has provided Internet POS system for commercial corporations. While this number is increasing, banking systems needed by electronic commerce are being formed.
Credit card approval
Smart debit cards
Virtual Wallet Services
Online Branches
Continuously improving security mechanisms makes it possible for Internet applications to be deployed more and more. Banks should consider this dynamics while they are planning their investments.
It reduces operational costs of increasing individual transactions
In banking system of Turkey, the importance of individual banking has remarkably gone up in recent years. Moreover, it is expected that it will be more diversified and its volume will increase.
By considering these facts it would not be wrong to predict that a great deal of less profitable operations will raise the costs at branches. However, individual banking is an important income source, especially in case of a lower inflation it will gain more importance. Consequently there is a need to manage this increasing quantity of individual operations with low sums in an efficient and economical way.
Internet banking makes it possible to obtain diverse, creative and new services for very low-prices.
It makes it possible to build a customer database
For some reasons customer records at bank branches may be neglected. Maybe personal information was not very important until today but now information like customers' age, gender, birth date and occupation means a lot to companies. Moreover some companies are bought only because of this. To build a robust customer database is a really challenging task. People may get easily tired of answering same questions frequently. However it is possible to supply facilities to answer these questions easier on Internet branch's application screens. To determine filling of important information as a subscription prerequisite, ensures building of a robust customer database. In that way it is also avoided that bank staff re-enters same information in system.
It makes Active Marketing possible
It improves the image of a Bank
It can promote Branches to WEB-based systems
After our electronic banking system is integrated with bank system, it can be used as an interface at branches. Nowadays, in a lot of banks client/server PC-based applications are used but operating costs of this kind of systems are too high. For solving user problems about PC settings, distribution of applications' new versions and placing restrictions on user rights it is obligatory to take expensive measures. Furthermore to keep this type of systems in process needs an important quantity of personal resources supplied. There are two solutions of this problem; first one is the classical host solution but it is an expensive and unclear method, second one is WEB-based solutions. In our opinion, there should be a device running only one browser and IT-staff should keep only this browser working, which is much simpler than to ensure working of the whole PC. Besides, devices without discs, floppy disc drivers but with browsers installed, are available for low prices. Using this kind of devices and WebBank can reduce your acquisition costs at least by one quarter.
It adds functions to your host systems
Some functions may not be supported in your system. For instance, periodically settled regular payments (rent, fees, instalments etc.). Our WebBank application can add such payment functions to its structure, which are not supported by your main system, and when the payment date arrives, it can commit and transfer it like a payments placed from a conventional branch. Thus, you can realize a payment type, that is not present in your main system.